PERSONAL SERVICES FOR INDIVIDUAL ATTORNEYS
Services
are available in person in NYC and via teleconference, videoconference,
webinar, or specially-scheduled presentations anywhere in the country.
Not all law firms provide their attorneys with marketing support and training, and that's where ESQ Consulting steps in. No matter where attorneys are in their careers (whether newly-admitted attorneys, mid-to-senior-level associates, or even partners), polishing and developing one's marketing skills is integral to long-term success.
Ever think about where you want your career to be in 2, 5, 10, 15, even 20 years (ideas: do you want to become a professor, write a book, become a partner, start your own firm, work part-time, start a side business, retire early)? What about if, in light of this environment, your firm folds or fires you? Do you have the skills and contacts to network and find a new position? Do you have the reputation to open doors for you? And, depending on your seniority, do you have a book of business to bring with you to another firm?
Finding the time to devote to legal marketing is one of the most difficult challenges facing lawyers today. Even with the best of intentions, personal and professional demands on a lawyer’s time prevent meaningful business development in too many cases. Individualized performance coaching can provide the necessary focus and guidance to individual lawyers and practice groups to increase their marketing and business development effectiveness.
Individual Performance Coaching
Law school did not train lawyers about how to run and develop a successful practice. Nor, with the demands made on lawyers, do they have the time to learn these skills from scratch.
ESQ Consulting, driven by Marianne’s lengthy experience in law, marketing, coaching and training, can deliver those skills in individual coaching and personalized action plan.
You might be thinking: is coaching a worthwhile investment to make? Even for more experienced attorneys, coaching can assist in taking their practice to the next level. This point was made in a 2005 Harvard Business Review article entitled “What an Executive Coach Can Do For You,” where it was stated: "Coaching was once viewed by many as a tool to help correct underperformance, today it is becoming more widely used in supporting top producers."
What can a coach do to help you develop and build your practice? A coach can:
- Identify your goals - both short-term and long
- Objectively assess your practice, time management skills, and goals
- Design an action plan to get your practice developing immediately
- Help provide focus and direction (and redirection when needed)
- Help to plan an approach or strategy
- Reinforce and bolster your marketing ideas
- Be a source of new ideas or approaches
- Keep you on track and motivated
- Most importantly, can be a friendly nudge to see that your business development efforts pay off.
So, if you want to grow your business development skills, consider hiring a coach (with whom you can develop a rapport) in order to produce more legal business for you and your firm.
The benefits to you in using a coach will include:
- A focus on the business development skills you enjoy and are best at
- Spotlight on realistic objectives
- Development of a timeline to keep you focused and moving
- Help overcome any habits that don’t contribute to your success
- Develop new skills and talents (such as developing your presentation skills)
- Motivate and hold you accountable
- Regularly scheduled (weekly or monthly) telephone conferences to encourage and provide a course of action
- Provide for new and different strategies and techniques.
Let ESQ Consulting be of service to you in identifying, planning for, and getting you on the road to your professional goals. A priority of ours is to ensure that you can have both a successful personal and professional life, so our coaching also focuses on making sure you have that balance in your life.
To inquire about services, or to schedule a complimentary coaching consultation, please call 212.929.9999 or email us. It would be our pleasure to speak with you.